Business Writing - Communicating with Style
Duration: 2 days.
Introduction: “I know what I want to say; but how do I write it?!” This is a Business Writing Programme aimed at developing both competence and confidence in written communicative ability. Participants are encouraged to express themselves in the simple, straightforward register of Plain English in written communication, in compliance with global English trends. The programme focuses specifically on business writing tasks that participants are expected to perform on a daily basis. A particular focus is e-mail etiquette. As a result, the skills acquired during training are immediately applicable to the individual workplace context.
Detailed outline: The Business Writing programme is designed to empower delegates by developing their skills in Business English writing. It is aimed at English First and Second Language speakers who wish to improve their written English. The programme is an integrated programme which focuses on the existing skills base and is custom-built to incorporate the standard written formats of a company or organisation.
- To structure a programme based on a complete diagnostic interview and thorough needs analysis.
- To work with the existing skills base in developing proficiency in written English.
- To provide the delegate with a support system for the full duration of the programme.
- To provide individual attention and a corrective approach to language learning through small group training.
- To focus on all aspects of Business writing: language, structure, style, format and vocabulary.
- To create a learning environment in which individuals can participate actively, learn creatively and express themselves openly.
Process and outcomes:
Personalised - Prior to the programme, a diagnostic interview is held with the relevant representatives from the company. In this interview, The People Element is able to determine the specific problems experienced by delegates, and analyse the company’s particular needs and requirements. A programme can then be structured, based on these specific expressed and assessed needs. The facilitator who provides the initial assessment of the delegates remains the tutor throughout the duration of the programme. S/he will be available at any time to answer questions, check written work and provide support. This ensures confidentiality both during class time and throughout the programme duration.
Situation-based - Each programme is custom-made to meet the needs of the company. This ensures that the programme is directly relevant to the standard of written communication of the company. The programme focuses on business writing tasks that the delegate is expected to perform on a daily basis. As a result, the skills acquired during training are immediately applicable to the delegate’s individual workplace context.
Skills-based - All aspects of written English are thoroughly dealt with in the programme. Delegates receive continuous practice in the language, structure, style and format of business writing. The programme focuses on building and improving the existing skills base. Communication-based - The primary aim of the Business Writing Programme is to develop both competence and confidence in written communicative ability. Delegates are encouraged to express themselves in the simple, straightforward register of Plain English in compliance with global English trends in written communication. Delegates are given the skills needed to communicate effectively, clearly and convincingly through active participation in various contexts.